141. Avoid These Costly Marketing & Advertising Mistakes with Robert Brill

In this episode of the Business and Wealth Show, our host Mac Attram engages in a captivating conversation with our special guest, Robert Brill, the CEO of Brill Media. With over two decades of industry experience, Robert shares crucial insights into the world of digital advertising and highlights the role that strategic advertising plays in business growth.

Robert shares his inspiring entrepreneurial journey, highlighting the importance of perseverance amidst the uncertainties and challenges of starting a business. We delve into common missteps businesses make in digital advertising, especially on platforms like Meta, and underscore the significance of aligning strategic marketing plans with overall business goals.

A comparison between advertising and marketing and their distinct roles in enhancing business growth forms a pivotal part of our discussion. Robert guides the listeners on when to invest in marketing or advertising, and emphasizes the importance of achieving product-market fit first.

As a seasoned media strategist, Robert shares practical tips for small business owners about where to advertise. He emphasizes the potential of platforms like TikTok for businesses, debunking the notion that it’s only for the younger generation. He further highlights the importance of creating multiple ad variations and how businesses can leverage data science to identify the most successful strategies.

Dissecting the creative and mathematical aspects of advertising, Robert reiterates the role of creative agencies in crafting compelling narratives and visuals, and how ad buyers act as the link between these creative outputs and the target audience. Completing the conversation, Robert provides valuable insights on how businesses can best utilize technology to their advantage. Tune in for rich, practical insights into advertising and business growth.

 

Robert Brill

www.BrillMedia.co

@RobertBrill

Mac Attram

www.MacAttram.com

@MacAttram