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Join Mac Attram & guest experts for entrepreneurial inspiration, business insights & wealth creation in this light-hearted but direct talk show. Mac Attram has helped 1000s of business owners start & grow their businesses to acquire More Money, Wealth and Freedom. He is an Entrepreneur, Investor, Award-Winning Business Coach, International Speaker & Best Selling Author. His engaging, dynamic & heart-centred way has led him to share the stage with some of the world’s premier speakers & thought-leaders. More info here: www.MacAttram.com Contact Mac here: podcast@mindspacecoaching.com #businesssuccess#wealthshow #entrepreneurship #salesandmarketing
Episodes
Monday Jan 01, 2024
Monday Jan 01, 2024
In this episode, I interview James I. Bond on emotional selling secrets
James is one of America’s leading behavioural management and business marketing specialists - and is the author of the multi-award-winning book, BRAIN GLUE - How to Sell Easier By Making Your Ideas "Sticky." For thirteen years, he ran one of Southern California’s leading behavioural management firms, working with a who’s who of American business.
Early in his career, he ran an advertising agency in Montreal, working with a wide range of Fortune 500 and smaller firms. For 35 years, he has been studying how ordinary products turned into blockbusters. Along the way, he uncovered a breakthrough -- something he calls BRAIN GLUE, that makes your ideas "sticky" so they stick to your prospect's brain like glue.
This activates the emotional side of the brain, where decisions are made, making it much easier to get them to say YES to your ideas and buy your products.
James I. Bond
@ JamesIBond
Mac Attram
@macattram
#brainglue #sales #persuasion #nlp #business #marketing #behaviour
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