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Join Mac Attram & guest experts for entrepreneurial inspiration, business insights & wealth creation in this light-hearted but direct talk show. Mac Attram has helped 1000s of business owners start & grow their businesses to acquire More Money, Wealth and Freedom. He is an Entrepreneur, Investor, Award-Winning Business Coach, International Speaker & Best Selling Author. His engaging, dynamic & heart-centred way has led him to share the stage with some of the world’s premier speakers & thought-leaders. More info here: www.MacAttram.com Contact Mac here: podcast@mindspacecoaching.com #businesssuccess#wealthshow #entrepreneurship #salesandmarketing
Episodes
Friday Aug 04, 2023
Friday Aug 04, 2023
In this episode, I interview John Dwyer on incentive base marketing for a wow factor.
John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that your marketing needs to “wow” prospects.
He shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences.
His client list reads like a Who’s Who of business and includes the likes of Rupert Murdoch’s News Ltd, 7 Eleven, Westfield Shopping Centres, Walt Disney, KFC and BP to name a few.
John Dwyer
@instituteofwow
www.theinstituteofwow.com/
Mac Attram
@macattram
www.MacAttram.com
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